NEWS: Nelly Takes Pimp Juice To Europe

Nelly and Fillmore Street Brewery continues to expand the rapper’s Pimp Juice line of energy drink throughout the world. French Pimp Juice launched recently at the Le Bus Palladium in Paris, where select DJs were invited to preview the brand, as well as a talent showcase.

The brand, which is being advertised on Paris’ Generation 88.2 and NRJ, is also in talks with becoming a sponsor of numerous French basketball leagues. Fillmore Street Brewery President William Wooten said he expected French Pimp Juice to be successful in the new territories.

Nelly has also been named the first ever spokesmodel for Sean John Underwear. Nelly will be featured in the Fall campaign promoting Sean John’s collection of underwear and loungewear.

The campaign, which was shot by Randee St. Nicholas, showcases Nelly in a modern home overlooking Los Angeles, while modeling the underwear.