Listen up people, because this lil’ call out will soon be a very familiar one.

Now that Australians have officially accepted Aussie Hip Hop and it’s arguably the fastest growing genre in the country, never has there been a better time to hit the people with some real music. And although there are already numerous talented local acts making moves, one particular young buck is about to step up and take the scene by surprise. Ladies and gentlemen, introducing Notion.

N-O has been dabbling in Hip Hop since the early 1990s when he was barely ten years old, immersing himself in the West and East Coast artists that were massive at the time. Hip Hop was just another part of his life until he began to try his hand at freestyling around the time he was fifteen, when MCs like Jay-Z, Nas, Common, Mos Def, Talib Kweli, Method Man and Black Thought were huge influences. From that moment on, he was hooked and Hip Hop became a dominant force in the life of Notion, where he began penning down his freestyles and turning them into songs and verses.

Influenced by his older brother, Cee-For, and the other half of Soul District, Revelino, Notion developed his style over the years, writing to beats that Cee and Rev had used, making them into tracks of his own, spending hours upon hours in the lab, and freestyling like a madman. Notion is one hungry dude. He has become widely known for his incredibly articulate and humorous freestyles, not to mention his brilliant diversity when it comes to written tracks, which now, are rivalling the best MCs that this country has to offer – and there’s still more to come, people.

He was a contender in SYN FM’s recent Word War One MC battle league competition, where a larger audience got to hear what Notion can do on the mic, and although he had not established himself in the battle scene, he demolished the competition in the written round with superior concepts, flow and delivery. But that was just the beginning, my friends. Notion has been putting in serious work for the past three to four years now, and his debut mixtape, It’s My Turn… documents his last couple of years of rhyme. Featuring production from GMC and DJ Double K (who also mixed the release), alongside some of the hottest beats from recent times, and with guest appearances from Cee-For, Bekah, GMC, and Esscay to name a few, It’s My Turn… is set to create a serious dent in the scene and cement Notion as a name to watch out for.

His live shows have also strengthened his name, in particular his appearances with GMC, Cee-For & Bekah at The Spot, The Evelyn and numerous other venues around Melbourne have seen Notion’s performances improve and assisted him in snatching some more new fans in the process.

Ya boy has also been getting his network on over the years, and he’s been linking with some of the most talented and respected artists and producers in the country, including the likes of, Prince Ali, Styalz Fuego, Justice & Kaos, Fluid, Fizard, Lewis One, Stan Bravo, NeeQ, Da-Phai, C-1, Revelino, with many more to come. 2006/2007 is looking to be a massive coupe of years for Notion, with the release of It’s My Turn… and his official launch into the scene, he’s ready to take it all the way. Heads are already starting to catch on, y’all, so get on board the bandwagon before it’s overloaded.

Now, with a home studio in his grasp Notion has been working solidly on his next mixtape release entitled “World DomiNoTiOn” which is due out mid-late 2007. So keep your eyes out for that!

“And through this microphone, you ride to paradise for free,

And that’s exactly where I wanna be, we need some room to breathe!”

Discography

*Nufirm Presents – Operation: Save Music Mixtape (2006) (“Freestyle” – Notion and Stan Bravo)

*NoTiOn – It’s My Turn… Mixtape (2006)

*Esscay – Training Day Mixtape (2006) (“Receipt” feat Cee-For, Notion & Bekah)

*Various Artists – GroundUp Mixtape Volume Two (“Food 4 Thought Freestyle”)

* Various Artists – GroundUp Mixtape Volume Three (“Whateva Ya Need”)

*Vex – First Hand Flows In Second Hand Clothes Mixtape

*Young-P – Ahead of My Time Mixtape

*Jae Druitt – The Warm Up Mixtape

*PlanetUrban.com.au Exclusive Track – The Come Up (Prod. Durban Poison)